I’ve led many teams across government agencies to help make public services more accessible for people. With USDA, we launched a new system for SNAP eligibility workers to more seamlessly grant food benefits to eligible recipients. With the Consumer Financial Protection Bureau, we designed an interactive financial tool to help young people manage their first paychecks. With the Center for Medicare & Medicaid Services, we updated an outdated reporting system, leading to more accurate data collection about the Children’s Health Insurance Program.
OXO
I developed the content strategy for OXO’s first blog. I managed their lifestyle photography for five years, which can still be found on OXO.com and @OXO social media. You may even spot my thumbs in some of their product shots!
Brightside
I worked with Brightside to write sensitive, thoughtful content in an effort to empower more people to get affordable mental health treatment.
GoFundMe
I developed GoFundMe's first community ambassador program with 500+ of the platform's most successful fundraisers across America alongside the GoFundMe Heroes storytelling series to spotlight these everyday heroes.
Good Eggs
As one of the first Good Eggs hires, I onboarded 100+ local farmers and food businesses to launch the NYC online marketplace in 2013 and led the national marketing team, overseeing growth strategy in NYC, the Bay Area, Los Angeles, and New Orleans. I designed marketing campaigns, launched digital tools for farmers, crafted a press strategy, edited the weekly newsletter, and organized several community events.
Serious Eats
As one of the first editors at Serious Eats, I managed 75+ contributors and a team of five staff editors to publish daily content on the James Beard Award-winning website between 2008-2013. I also traveled all over the world, finding and eating everything while co-writing the Serious Eats book, published by Random House in 2011 and featured in The New York Times and Publishers Weekly.
Some favorite pieces I wrote? This guide to Vietnamese food, this mustard taste test, and this celebration of oatmeal.
